Who…Me?

Reliable | Creative-Thinker | Not-a-Knight

"The pen is mightier than the sword.”
-Edward Bulwer-Lytton, playwright

Due to Bulwer-Lytton’s proverb, I chose to become a copywriter instead of pursuing my childhood dream of becoming a 15th century knight.

You see, fresh out of college with a degree in Creative Writing, I had a choice: become a copywriter at a marketing agency or create a time machine to live my childhood dream. I, of course, chose the more noble path—marketing agencies. And it is at marketing agencies, big and small, where I honed my copywriting skills against the whetstone of capitalism.

Instead of a heavy and scary sword, I courageously chose an aluminum-plated Mac Book pro. For only with this by my side did I know I could maneuver the marketing battlefield—and maneuver I did.

For 10+ years, I gained real experience in hand-to-hand marketing. I created everything from social media, OOH, and TV scripts, to entire brand identities. Mom-and-pop shops, local chains, Fortune 100s. There was no client too big or small. No client I couldn’t learn from. None I couldn’t face.

I created Amazon marketing campaigns. Co-designed entire brand identities like Cigna’s Evernorth. I wrote audio ads, white papers, and proposals. I nimbly collaborated across departments, taking projects through launch, and writing copy to be remembered.

And yet, to say I did it alone would break the oath I took as copywriter.

CEOs. CMOs. Creative Directors. Designers. Strategists. Jr. Copywriters. The never-ending scroll of whom I’ve partnered with throughout my fearsome journey is only matched by the bonds I’ve forged. And of the many lessons I’ve learned during my noble journey, one sticks out.

Listen here:

A lone copywriter a victory does not make.
On the battlefield of advertising—in the grips of Google Docs, Word, Figma, Adobe, AirTable, Asana, and more—only teamwork can ensure a true victory (and possibly some awards).